- The success of these efforts and the momentum they create must be utilized within the context of a wider and long-term strategy to reclaim the narrative of Israel’s legitimacy.
- We recommend expanding legislative efforts to as many states as possible, as much as it depends on pro-Israel advocates.
- However, we recommend taking a “quality over quantity” approach. It is crucial to invest appropriate coalition building and outreach efforts to ensure bi-partisan and overwhelming support. A defeat in any state could be costly, and so no legislation is preferable to defeated legislation and possibly even to one that only narrowly passes.
- Coordination between Israel advocacy groups is crucial. Lack of progress is often attributable to insufficient coordination among and between national level groups, local groups and state legislators. While binding legislations are preferable, the inclusion of state pension funds should be left up to the state as it is a complex matter that goes beyond support for Israel. Similarly, whether a state legislation is Israel specific or general should be decided on a state-by-state basis and in consultation with local actors.
- One of the key messaging successes has been correctly labeling BDS as an anti-Israel and even anti-Jewish hate movement, rather than the human rights movement it tries to bill itself as.
- Federal legislation currently working its way through Congress should be proactively supported.
- The Government of Israel should tread lightly and stay behind the scenes. The various pro-Israel groups in the United States and the U.S. Jewish community should continue taking the lead.